The protection of your personal data is a priority for ANNAFLOW.As the creator and brand owner, Anne Veldeman is committed to ensuring the confidentiality, security, and proper handling of your personal information, in accordance with applicable regulations (General Data Protection Regulation – GDPR).

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1. Purpose of this Policy

This privacy policy aims to inform you clearly and transparently about:

• The personal data we collect,

• How it is used,

• The measures in place to protect it,

• And the rights you have.

By using www.annaflow.com, you agree to the practices described below.

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2. Data Collected

When browsing or shopping on our site, we may collect:

• Your personal information: first and last name, email address, postal address, phone number, payment details (via a secure platform).

• Your browsing information: IP address, device type, pages visited, preferences, or visit duration.

• Information from communications: messages sent via our contact form or by email.

We only collect data that is strictly necessary to provide our services.

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3. Use of Data

Your data is used solely for the following purposes:

• Processing and shipping your orders,

• Managing customer service and after-sales follow-up,

• Sending information or offers regarding our creations (if you have consented),

• Improving your experience on the website.

Your data is never sold or shared with third parties for commercial purposes.
 

4. Data Sharing

Some data may be shared with technical service providers necessary for proper service delivery:

• Secure payment platforms (e.g.,Stripe, PayPal, Etsy),

• Logistics or delivery providers,

• Website management and performance analytics tools (e.g., Google Analytics).

These partners are required to respect the confidentiality and security of your data in accordance with the GDPR.
 

5. Data Retention and Security

Personal data is kept only for as long as necessary for its processing:

• Orders and invoicing: legal accounting retention period (10 years),

• Marketing data: until unsubscribed or 3 years after last contact.

We implement all technical and organizational measures necessary to prevent loss, alteration, unauthorized access, or disclosure of your data.
 

6. Your Rights

Under the GDPR, you have the following rights:

• Right to access and rectify your data,

• Right to object or request deletion of your personal information,

• Right to data portability,

• Right to restrict processing in certain cases.

To exercise your rights, simply write to:
> contact@annaflow.com
We commit to responding within a maximum of 30 days.
 

7. Cookies

The website may use cookies to enhance navigation, measure audience, or personalize the user experience.
You can accept or refuse cookies at any time via your browser settings.
 

8. Policy Updates

ANNAFLOW reserves the right to modify this policy to comply with legal or technical changes.
The most recent version will always be available on the website.
 

9. Contact

For any questions regarding the protection of your data, you can contact us at:
> contact@annaflow.com

ANNAFLOW – Anne Veldeman
Handmade jewelry creations
www.annaflow.com